Client
Cartier
Location
Milan, Italy
Brief
Choose any Brand from the Fashion, Food & beverage, and Tech areas and develop a related brand extension concept.
Brand Extension Project Concept Design
For the conceptualization of the Brand extension, the inspiration came from a Parisian style.
The brand extension created was a flower shop for the jewelry brand Cartier. For the conceptualization of the Brand extension, the inspiration came from a Parisian style. White represents purity or innocence, freshness, and simplicity. Therefore, it has to convey the romantic atmosphere of a secret garden. The goal is to show the flowers classically and elegantly without letting go of the Cartier essence and elements in these cases, using the red color and gold.
The Logo was created by making a pattern of the Cartier logo. The idea was to simulate a flower.
The naming Bouquetière is of French descent and means the manner of a flower seller. Cartier creates jewelry meant to be lived with, and Bouquetière presents an excellent opportunity to show how these florals can elevate any moment.
The Font use for the logo is PT Serif spacing out the letters:
Color palette:
Jewelry that is meant to be lived with, and Bouquetière presents a opportunity to show how these florals can elevate any moment.
The Bouquetière, will deliver a flower concept specially tailored for each occasion.