Client
Nike Women
Location
Milan, Italy
Brief
To devise an integrated communication strategy to promote “on-line and offline” the Nike Women Lifestyle brand.
Art Direction Brand Awareness
Inspiration Moodboard
Nike's Woman Lifestyle thinks that the world would be a better place if every woman could be free to express (wear, act, be without being judge) themselves without fear. Even if society has moved ahead there are a lot of barriers to get down .
It’s hard to feel comfortable when you feel like everyone is watching, judging, and commenting on the way you look. Self confidence is still some- thing we work on daily, so little reminders with positive affirmations help us realize that we are unique and beautiful.
The campaign consists will have online and offline strategies. Each of the billboards will represent a women. In these they have their eyes bumped because they represent the vision they have of themselves and that they are not afraid of being judged and can really express who they are thanks to Nike.
