Client
Trussardi Casa
Location
Milan, Italy
Brief
To devise an integrated communication strategy to promote “online and offline” the evolution of Trussardi Home by creating a mounting hype with a view to the launch of the new collection at the MDW22.
Art Direction Brand Experience
Inspiration Moodboard
A period of flowering and new beginnings. The launch of the new collection for the MDW22.
The “Blooming of the new collection” will consist of 3 phases.
Is and experience that will be in tune with what was previously done by the brand as a teaser for fashion week.
Phase One: Social Media
In social media and the mailing list, we will create a buzz. May 30 - 5 June
For a period of one week, we will post every day a sneak peek of the collection to generate buzz and interest in the new collection prior to the Salone del mobile. It will be in tune with what was previously done by the brand as a teaser for fashion week.
Phase Two: Teaser Phase
Find the blooming collection around Milan. 6 - 12 June
For existing clients and those who are not on social networks, they will receive an email daily with a sneak peek of the collection and where they can find the installations.
Phase Three: Final Phase
Salone del Mobile. 6 - 12 June
It is the final phase, A period of flowering.
In different locations in the city, visitors will be able to see the new collection bloom. This phase is Simultaneous to the MDW22. Trussardi will make the city part of this new phase.